How visitor data supports business development? 

We see firsthand how businesses gain valuable insights from the data collected through visitor management services – this data helps optimize customer service and target marketing efforts accurately and timely. In this blog post, we explore how businesses can use visitor data to respond to market changes and optimize their operations. We’ll use the food and beverage industry as an example, where growing visitor numbers reflect market activation and companies’ responses to changing demand.

Visitor numbers are growing – what does that mean in practice?

Visitor numbers in the food and beverage industry have significantly increased in early 2025, with a 95% rise compared to 2023. This sector has been at the forefront as markets recover and demand grows. The rise in visitor numbers is no coincidence – companies have responded to the positive changes in the market and growing demand, for example, by increasing meetings. By tracking visitor data, industry players can prepare for increased customer service needs in advance – not just by increasing lobby staff but also by targeting resources where they are most needed.

Real-time visitor data helps companies target and optimize customer service when demand is at its peak. As the number of meetings grows on certain days or over certain periods, a business can quickly assess how many lobby staff are needed or how much overflow capacity should be allocated. Even the number of lunch guests can be easily prepared by optimizing restaurant opening hours and food supply based on visitor numbers. This helps reduce potential congestion and improves customer satisfaction and the company’s image by providing a smoother service experience for both customers and other stakeholders.

Visitor data supporting business operations

Visitor management services aren’t just tools for counting visitors. They provide up-to-date information that enables optimization of space usage and other resources. If a company isn’t ready to react to growth and demand, customers might end up waiting too long for their coffee to be served in the lobby… And that’s something we definitely don’t want! Modern visitor management solutions help companies proactively react: the data can be utilized from the perspective of facilities, customer service staffing, and marketing efforts. And most importantly – both your guests and your coffee cup will be filled at the right time.

As the number of meetings increases, new business opportunities may arise but so can pressure on customer service and company processes. At this point, a well-functioning visitor management service can be a lifesaver, helping to easily spot when visitors arrive – is the more crowded on Tuesdays or Thursdays? Does the doorbell ring at all on Mondays?

How can businesses benefit from collecting visitor data?

Collecting and analyzing visitor data helps businesses better understand customer behavior and the rhythm of market movements. When companies track visitor numbers, they can identify when the market is active and respond in time. In industries like food and beverage, where demand can fluctuate rapidly, this information is essential.

In practical terms, this means that if visitor numbers grow on certain days or during specific time periods, the company can prepare for greater customer service needs and ensure that customers receive fast and smooth service. The marketing team can also time campaigns to hist the most useful moments from the industry perspective.

Real-time visitor data can also reveal bottlenecks in customer service processes. If there are more visitors at certain times, the company can add staff or streamline operations proactively. With visitor management, it’s also possible to assess the entire flow of people, including service personnel, contractors, and other vendors. This way, the company doesn’t just respond to customer service needs but also optimizes its processes – for example, it’s easy to respond to changes in training or safety requirements before problems arise. Through visitor data, businesses can ensure that they’re ready at the right time, in the right place, with the right resources.

The role of visitor data in business development

Responding to market changes and developing business requires timely information. With visitor data, businesses can ensure they’re ready when demand, such as the number of meetings, increases. Visitor management provides companies with the tools to manage and make the most of this growth efficiently. For example, the food and beverage industry has responded quickly to positive market changes, and this has been reflected in the increase in meeting numbers (and we’re very happy about that!).

When companies know how to utilize the insights provided by visitor data, they can make better business decisions, allocate resources more precisely, and improve customer experience. Changes in the market situation won’t go unnoticed, and the business will be able to respond quickly and efficiently – without unnecessary guesswork.

And although data doesn’t always save the world, at least you can be sure that the coffee break will be on time – thanks to real-time data.

Read more

Blog

Face-to-face meetings as a competitive edge – why companies should invest in them 

25/02/2025

Blog

The challenges and opportunities of hybrid work – ensuring better meetings and space management 

14/01/2025

Blog

Coming of age into the new year

19/12/2024

Blog

Smart municipal center: How visitor management enhances service and safety at Lempäälä House 

03/12/2024